IKRAM HAIDAR
Born and raised in Morocco, she grew up with a keen interest in art and fashion, and spent countless hours sketching and painting . Despite her love for fashion, she initially felt hesitant to pursue it as a career due to the cultural stereotypes in Morocco.
After completing high school, Ikram had plans to attend architecture school in Belgium. She felt that pursuing architecture was a safer option that would be more socially acceptable in her culture. However, only a few months after enrolling in architecture school, she realized that she couldn't ignore her passion for fashion any longer. She mustered up the courage to switch paths and pursue her true passion.
About the brand
In 2018 she founded IKRAM HAIDAR MOROCCO, a brand that pays homage to the exquisite Moroccan culture, while also embracing modernity and innovation, blending traditional elements with contemporary designs to create a fusion that is as elegant as it is timeless. Every piece is a masterpiece, meticulously crafted to reflect the beauty and sophistication of Moroccan culture.